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How Artificial Intelligence Making OTT Platforms Smarter?<br /><br />TOC<br />Artificial Intelligence &amp; OTT---A Great Match <br />How AI is Helping OTT Platforms?<br />AI for Video Playback Services <br />AI for providing Customized Content <br />Making Marketing Personal <br />How Video Analytics used to create a better experience for end viewers? <br /> <br /> <br />Consumption of entertainment via internet-connected devices has grown exponentially, and the media OTT space in India has witnessed a huge boom over the last few years. Media reports state that the OTT industry in India is likely to grow at a CAGR (Compound Annual Growth) rate of 22-23% till 2023.<br />On-demand content has broken the confined viewing schedules and led traditional broadcasters and OTT service providers to rethink their business model around this change. OTT platforms have been changing the way audio and video content is received, Despite consumer acquisition, customer retention is being one of the big challenges for OTT players. <br />Providing that personalization, coupled with engaging content and a rich viewing experience are the key criteria to acquire loyalty and to be a successful brand. OTT players are restoring artificial intelligence to target the right audience at right time, and with the right message. <br />Artificial Intelligence &amp; OTT---A Great Match <br />For the media industry, content is the key and several broadcasting companies are focusing on original, customize, and personalize content to stay ahead of the competitive curve. This has compelled the OTT service providers to come up with various solutions to cater to the ever-changing needs of the consumers. <br />Artificial Intelligence is shaking up the broadcasting scene, media &amp; entertainment industry by storm. Both small and big players are hustling to use AI to distinguish themselves from the rest. Artificial Intelligence has become one essential figure that aids marketers to recognize their customers and realize their needs. From content ingestion to quality control to content delivery, <br />In addition to providing entertaining and engaging content which is the core of OTT service, marketers can leverage cutting-edge technologies like AI to fuel powerful content recommendations, streaming, and data-gathering purposes to keep their audiences from straying away. <br />There is plenty more to explore around the OTT service, brought to you by AI. Here is how artificial intelligence help OTT platforms to overcome challenges facing by them and also maintaining their user base or even build upon it. <br /><br />How AI is Helping OTT Platforms?<br />AI for OTT Video Playback Services <br />In the past few years, the data speeds have increased but this has not resonated with the video quality of web content on OTT platforms. With the option to stream video content in 4k quality, the data &amp; speed requirements have significantly increased. This could lead to a lot of buffering issues that can potentially drive away subscribers. Thus, finding a solution for the buffering issue becomes vitally important. <br />Here AI comes to play, AI system can intelligently analyze and determine the video quality based on the network quality. It can cleverly switch between varied video qualities without affecting the end-user experience to a great deal and can be kept engaged. AI systems can also learn over time, know the preferred video quality of the user, and automatically switches to that quality whenever the user plays any video content. <br />AI for providing Customized Content <br />People are more likely to watch shows or movies similar to their interests. [https://www.folkd.com/submit/lavioblog.in// best ott] can offer better services to their customers if they have a better understanding of user choices. With AI solutions OTT service providers can learn about the viewer’s personal taste and preferences, the kind of shows they like, and the amount of time users spent on their platform, etc. <br />The OTT providers can even analyze the changes in consumer behaviour with changes in the storyline of the show through their watching patterns. <br /> <br />Making Marketing Personal <br />AI-based personalized user recommendations along with data-driven decision-making help in crafting effective content acquisition strategies. While also acts as a catalyst to plan marketing tactics for targeting new audiences and retaining loyal viewers thereby resulting in maximizing yield per subscriber. Today, with video streaming being considered at par with traditional cable and satellite TV services, one could imagine that there would be an increase in subscription and advertising rates in the future. <br /> <br />With the data provided through AI systems, OTTs can optimize every aspect of their content strategies. The more granular the user information available, the more content can be adjusted to make videos more relevant to viewing preferences. <br />The OTTs can even maximize the personalization of user experiences across multiple digital touchpoints like apps, websites, push notifications, email, etc. <br /> <br />OTT services use AI to make the consumer experience more informative and handy.<br />Video intelligence personalizes the user experience using the feedback data collected and applied <br />Contextual content---Going beyond subscriber data helps in a deeper contextual understanding of subscribers’ behaviour, preferences, and pre-empt their future content choices. <br /> <br />How Video Analytics used to create a better experience for end viewers? <br />Uncovering audience insights can make the consumers stick to the OTT platforms and can monetize the content.<br />Integrating APIs and machine learning (Subset of AI) algorithms into video players to enable the activity and intelligence to personalize each end user’s engagement.<br />Following up with more video catalog showing trailers of user interests.<br />Data taxonomies provide type or classes of consumers and aid in making data-driven decisions. <br /> <br /> <br />The ability to leverage artificial intelligence to tailor engaging content and brand experiences to audiences and acts as a medium to provide perspective insights. For OTT platforms, this is just the beginning, and opportunities provided by the AI applications to surpass the traditional content platforms are just incomparable.
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OTT---The Future of Entertainment!<br />In the past two decades, technology and innovation have transformed almost every sector in the world. Moreover, with internet penetration, the enhanced use of smart gadgets, media, and entertainment space witnessed a radical shift in the delivery of content to consumers. <br />Today’s consumers wishing to consume media anywhere and anytime! With the advent of OTT content and its growing popularity has completely transformed the entertainment landscape. This shift has brought an increased penetration of broadband services, the adoption of smartphones, and the disclosure of OTT streaming services. <br />The emergence of the OTT platform has disrupted the media and entertainment sector. It has made entertainment convenient, accessible, yet affordable across a vast segment of the users. Anyone with a mobile and internet connection can catch-up with a show, web series, or movie sitting anywhere in the world. <br />The progress in the entertainment and media industry was spearheaded by the birth of OTT streaming service providers. Unlike traditional TV networks, OTT players deliver multimedia content directly to consumers over the internet, without any need of hard drives. The OTT platforms are subscription-based which allow unlimited access to entertainment on a supported device for a periodic fee. <br />OTT platforms are bringing entertainment to the audience with the biggest catalog of movies and shows in a multitude of languages. Based on the growth and scope there is no doubt, the OTT platform will be the future of the entertainment industry in India, with the diverse content and growing audience. <br />Technology is the biggest strength for the success of OTT platforms and as per the recent reports, it is believed that by 2022, India will be the top ten markets, for media and entertainment. OTT has provided an opportunity for creative talent to produce good series to export abroad with the intent that India could be one of the entertainment leaders in the world. <br />OTT---The Need of the Hour<br />In the COVID scenario, due to a series of lockdowns and shut down of theaters, the audience was looking for some interesting content and this derived demand was fulfilled by the OTT platform. OTT has delivered all-genre content simultaneously with an affordable rate and flexible watching.<br />Because of [https://flipboard.com/@partydeal5 best ott] increased popularity, the consumers have started to look at OTT as a separate entity and has also become a place for advertising. OTT platform also become prominent in giving crippling advertising revenues. <br />“OTT will be the new normal for the world of entertainment”<br />While the OTT platform is giving a new turn to the entertainment industry, it also needs to focus on creating value in its customers. there is a need for self-regulation in OTT, where it has to balance the creative liability and has to provide intended information to the audience of what they are watching.<br />OTT has given creative content wings to fly making it reach a wider audience. If we consider the growing future of OTT in the coming years, VOD-video on demand will be the upcoming thing in multiplexes. Coming to the theatre, it will remain in the entertainment space, but theatre has to tweak its consumer experience.<br />OTT platforms are a gold mine for the writers, new-generation content creators who have the golden opportunity to showcase their imagination and creativity with an increasing demand for varied genres of content. <br /><br />Merging of OTT platforms &amp; Film industry <br />During outbreak times, most of the movies were streamed on OTT causing discomfort to the big players of the film industry to adjust to this new normalcy, but research shows that even post-COVID-19 world, OTT streaming services will continue to dominate.<br />OTT players can help content reach millions of consumers at a low-cost of formal release and ad promotions. The production houses can potentially make millions within the first week of release thereby monetizing their online promotions. OTT releasing can minimize the monetary risk by giving a minimum guarantee deal for covering production cost. Release via OTT platforms could eliminate the threat of piracy as well.<br />New OTT Trends<br />The demand for interesting and high-quality content is increasing every day fostering a common person to access OTT platforms.<br />Watching movies online becomes cheaper and common making OTT platforms to find newer and creative ways to make advertising profitable. <br />Already, many proooduction houses are presenting their content over various platforms such as YouTube but soon will reach out to rising OTT platforms. <br />Theaters will become an exclusive and luxury expericne to the audience as they can watch new releases and old classics at the fraction of subscription costs that to from the comfort of their own homes.<br />More cinemas will hit the OTT platforms after their initial releases in theatres. <br />Movies and TV shows can rake more profit margins on digital platforms. <br />India’s OTT industry is new and apparently, its contribution towards the entertainment will cushion to the media, film, and entertainment industry in the future.

Revision as of 11:47, 1 March 2021

OTT---The Future of Entertainment!
In the past two decades, technology and innovation have transformed almost every sector in the world. Moreover, with internet penetration, the enhanced use of smart gadgets, media, and entertainment space witnessed a radical shift in the delivery of content to consumers.
Today’s consumers wishing to consume media anywhere and anytime! With the advent of OTT content and its growing popularity has completely transformed the entertainment landscape. This shift has brought an increased penetration of broadband services, the adoption of smartphones, and the disclosure of OTT streaming services.
The emergence of the OTT platform has disrupted the media and entertainment sector. It has made entertainment convenient, accessible, yet affordable across a vast segment of the users. Anyone with a mobile and internet connection can catch-up with a show, web series, or movie sitting anywhere in the world.
The progress in the entertainment and media industry was spearheaded by the birth of OTT streaming service providers. Unlike traditional TV networks, OTT players deliver multimedia content directly to consumers over the internet, without any need of hard drives. The OTT platforms are subscription-based which allow unlimited access to entertainment on a supported device for a periodic fee.
OTT platforms are bringing entertainment to the audience with the biggest catalog of movies and shows in a multitude of languages. Based on the growth and scope there is no doubt, the OTT platform will be the future of the entertainment industry in India, with the diverse content and growing audience.
Technology is the biggest strength for the success of OTT platforms and as per the recent reports, it is believed that by 2022, India will be the top ten markets, for media and entertainment. OTT has provided an opportunity for creative talent to produce good series to export abroad with the intent that India could be one of the entertainment leaders in the world.
OTT---The Need of the Hour
In the COVID scenario, due to a series of lockdowns and shut down of theaters, the audience was looking for some interesting content and this derived demand was fulfilled by the OTT platform. OTT has delivered all-genre content simultaneously with an affordable rate and flexible watching.
Because of best ott increased popularity, the consumers have started to look at OTT as a separate entity and has also become a place for advertising. OTT platform also become prominent in giving crippling advertising revenues.
“OTT will be the new normal for the world of entertainment”
While the OTT platform is giving a new turn to the entertainment industry, it also needs to focus on creating value in its customers. there is a need for self-regulation in OTT, where it has to balance the creative liability and has to provide intended information to the audience of what they are watching.
OTT has given creative content wings to fly making it reach a wider audience. If we consider the growing future of OTT in the coming years, VOD-video on demand will be the upcoming thing in multiplexes. Coming to the theatre, it will remain in the entertainment space, but theatre has to tweak its consumer experience.
OTT platforms are a gold mine for the writers, new-generation content creators who have the golden opportunity to showcase their imagination and creativity with an increasing demand for varied genres of content.

Merging of OTT platforms & Film industry
During outbreak times, most of the movies were streamed on OTT causing discomfort to the big players of the film industry to adjust to this new normalcy, but research shows that even post-COVID-19 world, OTT streaming services will continue to dominate.
OTT players can help content reach millions of consumers at a low-cost of formal release and ad promotions. The production houses can potentially make millions within the first week of release thereby monetizing their online promotions. OTT releasing can minimize the monetary risk by giving a minimum guarantee deal for covering production cost. Release via OTT platforms could eliminate the threat of piracy as well.
New OTT Trends
The demand for interesting and high-quality content is increasing every day fostering a common person to access OTT platforms.
Watching movies online becomes cheaper and common making OTT platforms to find newer and creative ways to make advertising profitable.
Already, many proooduction houses are presenting their content over various platforms such as YouTube but soon will reach out to rising OTT platforms.
Theaters will become an exclusive and luxury expericne to the audience as they can watch new releases and old classics at the fraction of subscription costs that to from the comfort of their own homes.
More cinemas will hit the OTT platforms after their initial releases in theatres.
Movies and TV shows can rake more profit margins on digital platforms.
India’s OTT industry is new and apparently, its contribution towards the entertainment will cushion to the media, film, and entertainment industry in the future.

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