Packaging Design Alimentare Come essere creativi durante la progettazione di imballaggi

Is really a product still the exact same without its packaging? As the saying goes - looks matter, and without an adequately designed package an item is hard to sell it doesn't matter how good its other attributes might be. Indeed, packaging design represents what the brand represents around other components of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself. After all, what would Coca Cola be without its famous bottle?In China, as in other markets, packaging design does not just have the big event of protecting the item and explaining its attributes and benefits, but it also has got the role of attracting consumers. Studies show that buyers generally decide what to buy at the purpose of sale.To be able to successfully help sell the product, the package needs to differentiate and characterize the product and ultimately to become part of the product experience.

But how can the packaging help the brand engage and attract Chinese consumers? What are the factors to take into consideration to design a really distinctive packaging for the Chinese market?

In this short article Labbrand discusses the impact packaging design has on the businesses operating in China and, particularly, at the problems product brand managers need to think about before falling in the "cultural trap" and developing an offer that overlooks at the differences between China and Western markets.
We shall look at the components of packaging design in the order a customer may perceive them: colour; label and typeface; images, patterns and shapes; and material.


Selecting the right colour palette for the packaging has a great deal regarding the greatest success or failure of something brand. Actually, colour plays an important role in a consumer's purchase decision.People use a little more than a minute to create up their minds about something they see for the very first time, and a huge part with this judgment is founded on colours alone. So, clever use of colours in packaging design can contribute not merely to differentiate the item from competitors, but and to influence moods and feelings and ultimately attitudes towards a specific product.

Many of us have involuntary physiological and psychological responses to the colours we see," according to the Chicago-based Institute for Colour Research, an organization that collects info on the human reaction to colour and then sells it to industry. "Colour...impacts our appetite, sexual behaviour, business life and leisure time," says Eric Johnson, the institute's head of research studies.

Actually, the same colour might be perceived very differently in different cultures. As an example, green enjoys no popularity in Japan, France, or Belgium, while it can be frequently seen on the packaging created for Turkish and Austrian consumers. People from Islamic cultures react negatively to yellow because it symbolizes death but like green as that is believed to help fight off diseases and evil. Europeans associate black with mourning and often prefer red, grey, green and blue. In the Netherlands, orange could be the national colour and therefore can be used to arouse nationalistic feelings.

Colours have a powerful significance in Chinese culture as well. Yellow, as the color which was limited to the emperor to wear, red and, as symbol for happiness and good luck, are generally very powerful colours for designing product packaging because of this country market. However, this does not apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but often prefer white and pastel colours for private care and household items.

For instance, General Mills adapts the colours applied to own product packages in the Chinese market by utilizing bright and flashy colours.

Kleenex, instead, features brightly colour and slightly abstract flowers on the packages sold in the US but it designs Chinese packaging with pastel colours and small, delicate and realistic flowers.

Label and typeface are critical to attract consumers for they're a prominent visual element on any packages.Different countries have different regulations about the info product labels should or should not contain, therefore size and layout of info on the label may need to change in order for the merchandise to enter a specific country.
Besides country specific regulation on labels, key to advertise the brand to local consumers could be the typeface used on the package. This is especially true in China where foreign brands adopt Chinese brand names, and consequently Chinese typeface, to raised communicate to the market.To receive additional details on Packaging Design Read Full Report

Coca Cola, to cite a brand that truly masters the art of packaging localization, gives as much importance to the Chinese written brand as the original English one. The Chinese typeface, therefore, becomes integral area of the brand identity in China and shapes the packaging within an unmistakable way.

Packaging has gained paramount importance as a significant influential factor in purchase decisions created by consumers. The designs of the packages often attract the customer in this way that despite numerous speculations, the item is purchased mainly because of its presentation and aesthetic appeal. In the event that you still have second applying for grants purchasing effective packaging designs, then think about this scenario. Your product is placed amongst others in an excellent market or food store and you have significantly less than 2 seconds to seize the attention of customers who simply flick through the collection unless something interesting meets their eye. If you have an innovative and appealing package design for the product, then a chances of gaining consumer interest increases manifold. Packaging is becoming an amalgamation of art and science as there is a dire need for converting browsing to purchasing, especially thinking about the stiff competition evident in the market.

Looks do matter, especially in a scenario if you have to grab the customer's attention in the blink of an eye. Safety, recyclability and basic dimensional considerations are requisite for a good design. But what is the usage of focusing on these things once the visual appeal lacks strength? Analyse your product and make sure that the tiniest facts are evaluated. If you're unable to enhance the present packaging design, then just come up with out-of-the-box solutions. Chances are that such unconventional ideas would generate better results compared to competition. All things considered, the entire agenda behind such creative designs and extensive effort is to ensure "love-at-first-sight ".An excellent way to go about it is to discover the approach taken by your competitors and then just produce something new.

You would also have to give your package / brand a name. You will want to begin with some really catchy and unconventional names that tickles the funny bone of the consumers? Psychologists have claimed that people tend to consider humour and weird names / incidents / occurrences superior to glossy brand names. Keep it simple, keep it relevant and voila - you've a powerful user engagement tool. However, it will be good to decide on your words carefully as every tagline or statement goes a considerable ways in connecting with the customers.